Ray White generates 2500+ leads Over 3 Years
Leads are easy. Quality leads are the real win.
In real estate, more leads do not always mean more listings.
A campaign can generate cheap enquiries all day, but if those leads are not local, not ready to sell, not property owners, or not contactable, they create more admin than opportunity.
That is why our work with Ray White United Group is not just focused on generating leads through Meta and Google Ads.
It is focused on generating better-qualified property enquiries that give their team a stronger chance of turning leads into real conversations, appraisals and future listings.
The challenge
Ray White United Group has a strong presence across Western Sydney and The Hills, servicing a wide range of local property owners, buyers, investors and landlords.
But in a competitive real estate market, simply running generic “free appraisal” ads is not enough.
The real challenge is attracting people who are actually relevant to the business.
That means reaching people who:
- Own property in the right local areas
- Are considering selling or leasing
- Want a clearer understanding of their property value
- Are open to speaking with an agent
- Have a genuine reason to enquire
This is where the strategy needs to move beyond lead volume.
Because a low cost per lead means very little if the lead never becomes a sales opportunity.
Our approach
At SocialX, we use Meta and Google together to create a stronger real estate lead generation system.
Google helps capture people who are already searching for things like property appraisals, house valuations, local real estate agents and selling advice.
Meta helps reach property owners earlier, before they are actively searching, with timely creative that speaks to their suburb, property goals and stage of consideration.
But the biggest difference is what happens before the lead reaches the Ray White United Group team.
We build campaigns with pre-qualification in mind.
That means the ads, landing pages and lead forms are designed to filter for higher-intent users, not just collect as many names and phone numbers as possible.
How we pre-qualify leads
Instead of relying on vague messaging, we create campaign journeys that help qualify the user before they submit an enquiry.
This can include asking or signalling:
- Where their property is located
- Whether they own the property
- Whether they are thinking of selling, leasing or getting an appraisal
- Their expected timeframe
- The type of property they own
- What kind of support they are looking for
This gives the Ray White United Group team more context from the start.
It also helps reduce wasted follow-up time and gives agents a clearer view of which enquiries are worth prioritising.
Why this matters
In real estate, lead quality has a direct impact on performance.
A campaign that generates fewer, stronger leads can often be more valuable than one that generates a high volume of weak enquiries.
For Ray White United Group, our focus is on building a system that improves the connection between paid media activity and actual business outcomes.
That means looking beyond clicks and form submissions, and asking better questions:
Are the leads local?
Are they contactable?
Are they property owners?
Are they ready to speak with an agent?
Are they progressing into appraisal opportunities?
That is the difference between running ads and building a performance system.
The result
Through a combination of Google Ads, Meta Ads, conversion-focused creative and smarter lead qualification, SocialX helps Ray White United Group attract property enquiries with stronger intent.
The goal is not just to make the numbers look good in a report.
The goal is to help their team spend more time with the right prospects and less time chasing leads that were never likely to convert.
Because for real estate agencies, growth does not come from more leads alone.
It comes from better conversations, better opportunities and a stronger pipeline of future listings.
Want better real estate leads?
SocialX helps real estate businesses build paid media systems designed around lead quality, not just lead volume.
If your agency is generating enquiries but struggling to convert them, your campaign may not need more spend.
It may need a smarter lead generation strategy.